Driven founders deserve more than tidy financials. They need clarity, confidence, and a finance partner who’s in the trenches with them - someone who rolls up their sleeves, solves real problems, and transforms financial noise into focused action.

That’s the heart behind Elevate Advisory, a boutique fractional CFO service for small and medium-sized businesses across New Zealand.

With 15+ years of global finance experience - including roles at BHP Billiton, Christie's Auction House, and Global Fashion Group - Ellie Williams brings deep expertise and hands-on support to ambitious founders. Over the past several years, she’s worked closely with growing businesses to untangle complexity, strengthen financial resilience, and raise capital with confidence.

Whether it’s building cash flow visibility, refining your finance strategy, or preparing for your next growth phase, Elevate delivers practical, no-fluff support that moves the needle.

From financial modelling to stakeholder management, we help founders make smarter decisions - every day.

Real Results, Real Relationships.

“What I love most is seeing the shift in my clients - from uncertainty to clarity, from stress to strategy. I’ve helped founders secure their funding through detailed forecasting and clear financial storytelling that gave their bank confidence to say yes. I’ve built simple, powerful cash flow tools that replaced guesswork with insight. I’ve been the sounding board when it’s time to expand, hire, or pivot. That’s the kind of partnership I show up for—real, strategic, and grounded in results.”

At Elevate, everything we do is designed to help you lead with clarity and build a business that lasts.